brand and marketing consultant
"Jim specializes in overseeing major accounts and delivering strategic, insights-driven solutions in service of enterprise-level brand and business objectives. As Director of our Client Management department, he's responsible for the supervision and growth of global client relationships across InterbrandHealth's portfolio. Initiatives under his team's management have included the creation of a new corporate identity for a pharmaceutical brand valued at $14B, direct-to-patient brand strategy for a top-10 medical device manufacturer, and development of brand positioning, architecture, and corporate identity for a Fortune-50 vision care company.
Prior to joining InterbrandHealth, Jim served as Account Manager at Pappas MacDonnell, a marketing and communications agency specializing in healthcare, insurance, financial services, and technology. There, he managed a variety of projects including branding, messaging platforms, UI/UX design, digital advertising and channel marketing. His clients at Pappas MacDonnell included Access Health CT, J.P. Morgan, General Electric, Envision Pharma Group, Guardian Life Insurance, and Xerox.
Jim graduated from Fairfield University, where he received a Bachelor of Science in Marketing and Finance and subsequently earned his MBA. "